What Is Structured Data and Why It Is Important For SEO

When you create a web page, the search engine, which for us is usually Google, goes through every bit of text on it to index it in search results. However, there are certain specific elements that a search engine crawler cannot decipher on its own. This is where the need for structured data arises and recently structured data has become a very essential part of SEO.

Table of Contents

What is structured data?

To first understand the importance of structured data for SEO, you need to know what structured data is. Structured data is essentially code in a specific format, written in a way that search engines can easily understand. The search engine reads the code and uses it to display search results in a specific way. You can also embed this code on your website.

Structured data identifies the most important part of the website and content. Structured data can be used by Google and other search engines to identify which part should appear as preview text in search results.

According to Google

It is a standardized format for providing page information and classifying page content.

Google uses the structured data it finds on the web to understand the content of the page and to gather information about the web and the world in general.

Imagine that your website contains a lot of recipes. If you add structured data to your recipe page, your search engine result may change. It will show much richer content. That’s why we call these results structured snippets.

In addition to the title, URL and description of the search result, you can see how long it takes to create the best dish. You will see how many calories the food contains. Everything will be made available in a simple form for search engine and users to understand through structured data.

There are many kinds of structured data and they are always in code format. It’s for books, reviews, recipes and movies. In all cases, structured data adds additional information to your snippet in search results. Since Google wants websites to use structured data, you can see its importance for SEO.

What do you do with structured data?

You can use structured data to talk to search engines. You can tell the search engine which ingredients are in your recipe, you can tell them the preparation and time, and you can also tell them how many calories your food contains. Google will be able to collect all of this information and may choose to display it in search results. Such is the importance of structured data for your website’s SEO.

The Structured Data Tester is a tool you can use to tell Google detailed information about a page on your website. Google will later use this information on your website to display your search results in a rich form, and if a website has rich results on Google SERP, it is bound to attract more web traffic.

What are rich snippets?

Structured snippets are designed to display important text in search results. Recipes or reviews are the most current example of structured snippets. The search results show previews of reviews and comments, while the website first shows the background story.

Google Structured Data outlines the dos and don’ts to avoid misleading structured snippets or irrelevant content. Google also monitors results to prevent any misleading material from appearing in ion search results.

What is Schema.org?

Scheme.org is a project developed by major search engines. You can find all structured data markup supported by search engines at scheme.org. This makes schema.org a large collection of pieces of code. You can also use schema.org to find the markup you need for your specific page.

What is JSON-LD?

It is one of the schema.org tags. It’s just a way to write code. you can also find other tags like Microdata or RDFa on schema.org. JSON-LD won’t break your site as easily as other markups. And Google prefers it too. Yoast SEO adds a lot of structured JSON-LD data to your website, which is not possible with other tags.

The importance of structured data for SEO

Structured data is important for SEO because it makes it easier for Google to understand what your site and website are about. Learn more about why structured data is important. Google needs to know which page is going to show it in search results. Structured data is like talking to Google and telling Google about your website. This will help you with your assessment.

Additionally, structured data will change the way your snippet looks. Shows more specific information to customers. This will also increase the likelihood that the customer will click on your results. More clicks will result in a higher rating. We are seeing more and more augmented results based on structured data, so it is very important to keep an eye on it.

Some other benefits of using structured data on your website are:

Understanding the content

It is useful to understand the content for Google.

Highlighting your data

If you use more structured data, Google will highlight it more in its search result and also rank it.

Chances of better CTR

Since your content is highly structured, it’s better to understand the basic description of any link that search engine users are asking about.

Useful for the programmer

If your data is structured, you can easily use the code. Now the code can be understood by any other developer because it is well structured and well organized.

Customizing your PPC ads

It will also help you customize your PPC search ads.

Advertising automation

The keywords you used in your structured data will help you automate the creation of completely relevant and customizable ads on your website.

For example, if you add keywords to your structured data, you can add them to your ad settings. will display relevant ads based on your keywords.

It will be beneficial for you and the other party with the link associated with this ad. In the end, Google will rank for your keywords, not your search queries.

Conclusion

With respect to facts and figures, the importance of structured data cannot lose its position. Gary IIIyes (Webmaster Trends Analyst at Google) pointed out that regardless of all the other new things, structured data is just as important as before.

Now the underlying algorithm is taken over using machine learning. Structured data has the same position in leads. for emphasis, he said, AMP is also obvious.