How To Optimize Google My Business To Drive More Leads

Google My Business is a free tool that directly affects local SEO. If you want your company information to appear prominently and accurately, for example on Google Maps, your business listing needs to be optimized. Optimizing Google My Business for your website will help you increase your company’s visibility and attract new customers.

To optimize your Google My Business page, follow these six steps to help your business be found more often through local search results. These steps are as follows

Table of Contents

Steps to optimize Google My Business

Exactly the full profile

If you work with your Google My Business profile and fill in as many fields as possible. In SEO, you may hear about the importance of making sure your name, address, and phone number are consistent across all web services. This is important when optimizing your Google My Business page. In addition to filling out your business NAP accurately, you’ll want to ensure that the category, hours of operation, website, description, and photo sections are also filled out.

Manage Google reviews

Google reviews provide valuable information about your business. They appear next to your listing in Maps and in search, helping your brand stand out in search results. They help potential customers who are considering getting involved with your business. The Google My Business platform is a simple way for businesses to easily respond to Google reviews. This feature helps illustrate to Google that you are actively managing your company, while creating additional incentives for customers to leave new reviews in the future.

Update quality photos daily

Don’t forget to upload photos of your business to your Google My Business profile with descriptive photos of the interior. Google My Business strives to offer users and potential customers a description of what it would be like to be at your place. That’s why it’s important to upload images from different locations throughout the building. It is also important that these photos are updated regularly.

Q&A feature

The Q&A feature gives business owners a chance to ask and answer the most common questions they receive from customers. This feature will allow the user to learn about your business, especially those users who never click on your website. These kinds of features include whether your location has free parking or whether you provide all-day delivery service. Populating this section as if it were an FAQ page could provide more value to users.

Maximize the description field

If your Google My Business account only includes something like SEO services, you can leave customers unsure about your product and service information. Use the section on your Google My Business page to fully describe your core services while highlighting what really sets your brand apart from the competition.

Post to Google My Business

Google My Business posts are not social media posts and are rather updated on the Google My Business platform. In some cases, only the first 100 characters of the post are displayed on the screen and the rest are cut off and must be clicked to read more information. Don’t forget to post your most important keywords at the top of your Google post. Also, that you post a unique thing after a week. With the exception of event posts, Google My Business posts will go dark after seven days. But even if they are not permanent, they will help you stand out in a crowded market and generate new business.

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