How to Perform a Keyword Research? A step-by-step guide

The first step in any good SEO plan is to thoroughly research the possible keywords to use. Finding the right high volume search phrases is an essential first step before you start creating content for your website. If you use SEO keywords in your writing, you can be sure that the resulting pieces will be of high quality and easily found in online search engines. In a nutshell, this is the purpose of keyword research.

Your SEO plan and content creation will be based on your keyword research. It is not an easy job; you will have to spend a lot of time and effort to examine several data and compare numerous lists of keywords. However, achieving excellence in this endeavor is essential.

Table of Contents

What exactly is keyword research?

Researching and building a valuable set of keywords for SEO writing is known as “keyword research”, it is probably the main part of any SEO service. Search phrases or keywords can help you fuel your content and marketing efforts. While keywords can be made up of one word, many words are often used. In this sense, phrases like “search terms” and “best keyword research tool” are also examples of keywords.

What are the benefits of keyword research?

Simply identifying popular search phrases is not enough. The SEO keywords you use in your text should be synonymous with your company name, product or service name. This is also the phase during which keyword research is done.

It’s still a valid phrase, but it may not be what your target audience is looking for when they use search engines. Only after extensive study do you have any hope of creating an effective SEO strategy. A well-thought-out plan can help you map out your steps to success.

The keywords chosen should be those used by your intended audience. However, the search volume, popularity and difficulty of competing for two terms that seem quite similar are not always the same. If you choose a term that is more relevant and has more volume, you can achieve better results than if you choose one of its other semantic or similar phrases. This is the only time improving your website will help.

Components of keyword analysis

When researching possible keywords, you should focus on these three factors.

• Relevance

Google uses relevance scores to order content. The theory of search intent can help with this. If your content doesn’t address the concerns of search engine users, it won’t rank well for that term. You also want your material to be an option for that particular search. After all, Google won’t rank your page higher if the information you’ve created isn’t as valuable as other online material.

• Power supply

Google will place more emphasis on content it deems trustworthy. That’s why you should do everything you can to establish your website as a trusted resource by filling it with useful, informative material and then promoting that content to attract positive social signals and inbound links. A keyword’s SERPs can be stacked with authority sites (like Forbes or The Mayo Clinic) that are difficult to compete with if you’re not already established as an authority in the field.

• Amount

MSV (Monthly Search Volume) is a volume metric that shows how often all users search for a term in a given month. Even if your website achieves a first page ranking for a period of time, this does not always translate into more visitors. It would be like opening a shop in an abandoned town.

Tips for performing keyword analysis:

This can be done manually or using a keyword research tool such as the Keyword Planner, among others. But it would help if you do a few essential things regardless of the path you choose.

From setting goals to implementing a keyword strategy, this comprehensive step-by-step guide will help you conduct effective keyword research.

Tips for performing keyword analysis

This can be done manually or using a keyword research tool such as the Keyword Planner, among others. But it would help if you do a few essential things regardless of the path you choose.

From setting goals to implementing a keyword strategy, this comprehensive step-by-step guide will help you conduct effective keyword research.

1. Determine your target market

Before determining which keywords will bring you the most traffic and conversions, it is essential to thoroughly understand your subject or niche. It could help you think outside the box and find approaches to marketing and SEO that you hadn’t considered.

To better understand your specialty, consider the following suggestions:

Get to know your current clientele by talking to them. Learn the language used to describe your organization, product and brand.

Consider your target audience when creating your product. How would you describe the brand’s offering if you were to recommend it to a friend?

Participate in online groups (such as discussion boards and social media networks) related to your subject or major. Search the conversations for your specialty and see if there are any issues.

2. Determine what you want to achieve

Setting a goal is the first step in any successful strategy. But before you do that, you need to ask yourself some deep and meaningful questions like:

Please tell me about your brand’s core message.

What is it that sets you apart?

Explain the focus of your website.

What exactly does your website require?

Want more people to sign up? Or is there a deadline by which you must reach a specific sales quota? When you thoughtfully address these concerns, you can move on to defining your brand’s purpose.

In order to create a successful SEO strategy and plan, it is important to first identify and articulate your goal. The keywords you use should be in line with your goals, preferably broken down into different content marketing channels. Your goals will also influence the goal of your SEO copywriting and content.

• Put your aspirations on paper.
• Create graphs.
•  Ensure their history is recorded.

These will be the cornerstone of your internet marketing plan and the backbone of your top content.

3. Create a list of items that fit the bill

Create subgroups of topics, each related to your brand’s main category and your goals. Get a list of all the brand-related search terms you want to see in Google’s top results.

For a fast-moving consumer goods (FMCG) company that focuses on men’s grooming products, some examples of topics that can be discussed about the company include:

Facial cleanser for men, antiperspirant deodorant and male pattern baldness

Consider what your ideal customer might type into Google to find your business. It would help if you focus on questions that are important to your customers and are critical to your company’s success. Keywords associated with these subjects can be extracted from the resulting topic groups.

4. Creating a list of Seed keywords

Now that your broad topic area has been broken down into manageable chunks, you can start creating your initial keyword list. These keywords should relate to your many topics, and more importantly, they should be phrases that your intended audience might search for on Google.

Keyword keywords, also known as focus keywords, are essential to any keyword research because they serve as the basis for your investigation. They will help you find your market and discover your competitors. Identifying keywords or keywords for your brand or product is easier than you think. When you explain your product, you need to think of a few basic ways that other people would search for and use your service on Google.

5. Using effective keyword research tools

When doing keyword research, it’s reasonable to think, “Shouldn’t the first step be to use a keyword tool?” However, there are clear benefits to analyzing search phrases from the perspective of your brand or company.

It prevents you from focusing too much on keywords and provides a broader perspective for your content and SEO approach. The next step is to use keyword research tools that zero in on the most relevant search phrases based on your established goals, subjects, and keywords.

If you’re looking for a solution, Google Keyword Planner is one option. However, Google only provides rough estimates of search volume. Use another method instead, such as the Keyword Tool. It will give you a lot of additional information and point you in the right direction for your search. In addition, it can suggest more terms that are relevant.

6. Analyze the purpose of the search engine

It used to be easy to increase your page rank by plugging in a few high volume keywords. However, things are not as simple as they once were. To better understand user intent, Google’s advanced machine learning search algorithms now compare search phrases to user queries.

By “search intent” we mean the reason or purpose for which someone is searching. Why individuals search for things is only one of many motivational elements.

Do they have a question they are looking for a solution for?

Is there a specific site they are trying to find?

Do they want to shop online or what?

Imagine what it would be like to be a member of your intended audience. You need to ask yourself why people want to search for your topic. How will they enter the conditions? Can you tell if they want to buy something or not? Or maybe they need help with a specific problem and are looking for a specific service.

Having access to a list of popular search terms associated with your company or industry is fantastic. It is much better if you can find keywords that exactly match the search intent of your intended audience. You can refine your keyword research efforts after you have an accurate understanding of your target audience’s search motivations.

7. Searching for longtail keywords

Default keywords are usually shorter search phrases that are highly relevant to your company’s overall topic or category. Long tail keywords, on the other hand, are more specific and connect to your brand’s more exclusive areas of interest. Compared to basic keywords, long-tail keywords make it easier to find the intent of your target audience.

Long tail keywords like “what is the biggest 9 iron golf club” will bring in a more targeted audience than the initial term “golf club” if your website is about golf equipment reviews. While long-tail keywords may not get as many impressions as their broader counterparts, the specificity of their subject or product offering generally leads to a higher conversion rate.

8. Use LSI keywords

Using LSI keywords is also very important to your on-page SEO and on-page content strategies. One might think of them as synonyms of primary keywords, which is not wrong, but not all LSI keywords can be considered synonyms. These are words that better define the purpose of the keyword and further explain the intent and why those keywords are being used.

For example, a synonym for the word “shoes” might be “sneakers”. However, LSI keywords for “shoes” would include words like: fashion, formal wear, sportswear, athletic, running, etc.

9. Know who you’re up against

Better search engine optimization results can be achieved by becoming more familiar with the content of a given industry. Just doing Google keyword research for your brand is not enough. It would help if you also have an overview of what your competitors are doing.

Better search engine optimization results can be achieved by becoming more familiar with the content of a given industry. Just doing Google keyword research for your brand is not enough. It would help if you also have an overview of what your competitors are doing.

Knowing how hard it is to rank for a particular keyword can prevent wasting time and resources. More importantly, you will be able to identify untapped potential in terms of keywords. These sites can be discovered by searching for highly relevant keywords for your business or sector, but they only have a low to medium level of competition.

High volume search queries and tail keywords

The number of searches for a term is the foundation of all other keyword knowledge. It’s the first thing people look at when they start doing keyword research, but it’s also one of the worst metrics.

There are two main reasons why a large number of searches are misleading:

The potential income from a given search volume has nothing to do with the total number of searches. For example, if you get first-page results for a keyword that gets 10,000 searches per month, but your target audience is just interested in learning more about the topic and not yet ready to buy, your efforts may be for naught. . (See below for more.), which has no positive effect on your bottom line.

Even if 10,000 individuals search for a specific term, that doesn’t mean everyone will click on the first result they see. Consider the search term “How old is Trump”; records 30,000 searches per month, but only 13% of those users actually click on any results. This is because Google users can get the information they want without having to explore the web further.

Final Thoughts

Doing keyword research on your competitors is one way to discover such openings. You can do this by using the competitor analysis feature of the commercial version of Keyword Planner.

If you type a competitor’s URL into the search box, you’ll see how well that page is doing for each term.

After these measures, you should have enough information to create a solid content and SEO plan. You would get enough information for SEO copywriting.

Keyword research is essential to getting your content and marketing efforts off the ground, whether you’re a content blog owner, an SMB, or a brand marketer. Finding the best keywords in your content can be long and difficult. However, the rewards tend to be substantial in the end.