Importance of SEO Tools for Bloggers

For hobbyists and amateur bloggers, simply writing and publishing blog posts using an easy-to-use CMS like WordPress or a website builder like Wix can be enough. For professional bloggers who need to use their blogs as a medium to improve brand exposure and create awareness of their business, the matter is different. This is where the use of SEO tools comes into play.

Such bloggers need to incorporate various SEO tools and software into their content creation process to maximize the effectiveness of their blogs in gaining online users and growing their readership.

In this post, we will cover some of the reasons why using SEO tools is an absolute MUST for bloggers.

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Importance of SEO tools for bloggers

“SEO Tools” is an umbrella term that includes all types of tools and software that can be used to support SEO-related aspects of a website. Next, we’ll look at some of the most common and basic tasks and functions you need to do when running a blog, and how SEO tools are essential to doing them.

1. Keyword research

One of the most important factors in SEO content is keywords. Without the right keyword content (at the right density), a blog post will not be able to fully help a website rank higher in the SERPs.

To determine which keywords to use in your content, you need to use keyword research tools like Ahrefs and SEMrush.

Using keyword research tools, you can find short-tail and long-tail keywords related to your specific niche. You can also find statistics such as:

• Keyword difficulty
•  Search volume
• Clicking

…and so on.

By finding and evaluating these metrics and statistics, you will be able to understand which keywords you should incorporate into your website/blog content.

2. Monitoring website activity

Much of SEO is just about monitoring and analysis. This is another place where SEO tools can help bloggers.

There are various factors related to your website that you need to monitor in order to evaluate its user-friendliness.

One such important factor is website activity. Website activity refers to the behavior of users during their visit to a particular page.

To evaluate metrics and statistics related to your website activity, you need to use analytics tools. Google Analytics is a popular name in this category.

You can use these tools to find out:

Ø Bounce rate

Bounce rate indicates the percentage of users who visit a website but leave without opening more than one page. A high bounce rate indicates that a large number of users visit a website but leave after exploring it.

Ø Number of pages per session

“Pages per session” indicates the average number of pages a user has opened during their visit to the site.

Ø Session duration

This is the average time a user spends on a website

3. Website performance evaluation

In addition, SEO tools can also be used to measure website performance metrics. There are three main stats you can track to see how well your website is doing in the SERPs.

A. Keyword Ranking

b. DA Score

C. Operation

Keyword ranking

Keyword ranking refers to where in the SERPs your website appears when a particular keyword is searched for.

For example, if a website comes up #4 in the SERPs for a search for the words “car dealership,” that means it’s #4 for the keyword “car dealership.”

A website can rank differently for different keywords. When searching for a keyword with high density, it may appear in a lower position, while when entering a keyword with low density, it may appear higher.

This is what the keyword rank tracking overview looks like:

Ahrefs, SEMrush, and WooRank are popular tools for tracking keyword rankings.

DA score

DA stands for “Domain Authority”. Contrary to what it may sound or appear, DA is not an official ranking factor for Google. It is a score created by Moz that indicates the likelihood of a website appearing in the SERPs.

A website’s DA score is generally considered a measure of how well it performs in search engine results. Popular internet giants like Moz and Ahrefs have high DA scores because they rank highly for related keywords.

If you want to find out the domain authority of your website, you can use the DA PA checker.

Traffic

Simply put, website traffic refers to the total number of users who visit them. Checking your website traffic statistics can help you determine how many customers/clients you are attracting and how many visitors are clicking through to your website.

Likewise, tracking your website traffic is also a good way to determine whether or not your website has been hit with an automatic search engine penalty.

While in the case of manual penalties the webmaster is informed via notification (e-mail, etc.), this is not the case with automatic sanctions.

If you notice a sudden drop in traffic to your website, it means that your website has been penalized, which is why it is not appearing consistently in the SERPs. Automatic penalties can also cause your site to appear lower in the SERPs.

Ubersuggest, SEMrush and SEranking are good tools for getting traffic statistics.

Conclusion

In 2022, SEO tools are not something you can choose to use or just throw away if you want. On the contrary, they have become an absolute necessity for every blogger and webmaster.

Without SEO tools, you can’t get a proper insight into your site’s performance or create a proper keyword strategy for your site’s SEO.

In this post, we have touched on some of the important tasks and functions that you need to perform as a blogger. Also, how you can use SEO tools to help with this process.